Privacy policy

Seafood City Online Privacy Policy

Last Updated: August 6, 2026

Seafood City Supermarket (“Seafood City,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of our customers, website visitors, and users of our online services. This Privacy Policy describes how we collect, use, disclose, store, and protect personal information collected through our websites, online ordering platforms, mobile experiences, customer support channels, marketing communications, and related digital services (collectively, the “Services”).

This Privacy Policy applies to Seafood City online services operating in the United States and Canada, including seafoodcity.online and related Seafood City e-commerce experiences. By accessing or using our Services, you acknowledge that you have read and understand this Privacy Policy.

For purposes of this Privacy Policy, “Personal Information” means information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual or household.

Information We Collect

We may collect the following categories of Personal Information:

Identification and Contact Information

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping or delivery address
  • Account login credentials

Transaction and Order Information

  • Products purchased or considered
  • Order history
  • Delivery and fulfillment information
  • Payment confirmations
  • Refund and exchange records
  • Loyalty and rewards activity connected to SFC+ accounts

Technical and Device Information

  • IP address
  • Browser type
  • Device identifiers
  • Operating system
  • Website interaction and browsing activity
  • Referral URLs and session activity

Communications and Customer Support Information

  • Customer service inquiries
  • Survey responses
  • Email or chat communications
  • Photos or documentation submitted in connection with customer support requests

Security and Fraud Prevention Information

  • Device and network activity associated with transactions
  • Fraud risk indicators
  • Transaction verification information
  • Delivery confirmation records, including proof of delivery where applicable

Location Information

We may collect approximate geographic location information derived from IP address, browser settings, or delivery information.

How We Collect Information

We may collect Personal Information:

  • Directly from you when you create an account, place an order, sign up for communications, contact customer service, participate in promotions, or otherwise interact with our Services.
  • Automatically through cookies, pixels, analytics technologies, and similar tracking technologies.
  • From third-party partners, including payment processors, delivery providers, shipping carriers, fraud prevention tools, and service providers supporting our operations.
  • Through integrations with SFC+ and related Seafood City digital services.

How We Use Personal Information

We may use Personal Information for the following business and commercial purposes:

Order Fulfillment and Operations

  • Process and manage orders, deliveries, pickups, and shipping requests.
  • Coordinate product fulfillment and customer support.
  • Process payments, refunds, exchanges, and customer service requests.

Account and Loyalty Management

  • Create and maintain customer accounts.
  • Support SFC+ account integrations and loyalty-related experiences.
  • Manage promotions, rewards, and related customer programs.

Marketing and Advertising

Subject to applicable law and your communication preferences, we may use Personal Information to:

  • Send promotional communications, offers, newsletters, surveys, and updates.
  • Personalize customer experiences and product recommendations.
  • Measure advertising effectiveness and marketing performance.
  • Deliver interest-based or retargeted advertising through digital advertising platforms.

Website Functionality and Analytics

  • Operate, maintain, and improve our Services.
  • Understand customer behavior and purchasing trends.
  • Analyze website traffic, usage, and engagement.
  • Improve website functionality, assortment planning, and customer experience.

Fraud Prevention, Security, and Real-Time Monitoring

  • Detect, investigate, prevent, or mitigate fraud, unauthorized transactions, suspicious activity, security incidents, or misuse of our Services.
  • Verify customer identity or order information.
  • Protect the safety and security of our customers, employees, and operations.
  • Notice of Real-Time Interaction Monitoring: When you interact with our website, use live customer chat widgets, or type information into forms, your interactions (including mouse movements, clicks, keystrokes, and communications) may be recorded and analyzed in real time by us and our authorized third-party technology providers. By using our Services, you consent to this monitoring for fraud prevention, customer support, and platform optimization.

Legal and Compliance Purposes

  • Comply with applicable laws, regulations, legal obligations, and lawful requests.
  • Enforce our Terms and Conditions and related policies.
  • Protect our legal rights and interests.

Cookies, Tracking Technologies, and Global Privacy Control

We use cookies, pixels, analytics tools, and similar technologies to support website functionality, measure website performance, understand customer engagement, and support marketing activities.

These technologies may collect information regarding browsing behavior, device identifiers, website interactions, purchase activity, and advertising engagement.

We utilize specific third-party vendors to facilitate these services, which may include, but are not limited to, Shopify, Google Analytics, and Meta (Facebook) Pixel. We may use:

  • Essential cookies necessary for website operation.
  • Analytics technologies to understand website performance and customer usage.
  • Advertising and marketing technologies to support interest-based advertising and retargeting activities.

Global Privacy Control (GPC) and Opt-Out Preferences

While we may not respond to traditional browser “Do Not Track” (DNT) signals, our Services are configured to recognize and respect universally recognized opt-out preference signals, such as the Global Privacy Control (GPC). If your browser or extension broadcasts a GPC signal, our systems will automatically process it as a valid request to opt out of the "sale" or "sharing" of your data for targeted advertising. You may also manage certain cookie settings through your browser controls, though disabling them may impact website functionality.

How We Disclose Personal Information

We may disclose Personal Information to service providers, contractors, and business partners that support our operations, including entities involved in:

  • Payment processing
  • Delivery, shipping, and logistics
  • Fraud prevention and security
  • Website hosting and infrastructure
  • Customer communications and support
  • Marketing, analytics, and advertising services
  • Loyalty and account management services

We may also disclose Personal Information:

  • To comply with applicable law, regulation, legal process, or governmental request.
  • To protect the rights, property, safety, and security of Seafood City, our customers, employees, and others.
  • In connection with a merger, acquisition, restructuring, sale of assets, financing transaction, or similar corporate event.
  • With your consent or at your direction.

Sale and Sharing of Personal Information: Seafood City does not sell Personal Information in exchange for monetary compensation. However, under applicable state privacy laws (such as the CPRA), allowing third-party tracking pixels to collect data for cross-context behavioral advertising is considered "sharing." You may opt out of this activity by clicking the "Do Not Sell or Share My Personal Information" link located in the footer of our website.

Marketing Communications

If you opt in to receive marketing communications, we may contact you through email, SMS or text messaging, push notifications, and digital advertising platforms.

  • You may unsubscribe from marketing emails by using the unsubscribe link included in the communication.
  • You may opt out of SMS communications by replying STOP to the message.

Note: Even if you opt out of marketing communications, we may continue to send transactional or service-related communications related to your account, orders, deliveries, security notices, or customer support requests.

Data Retention

We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing products and services, maintaining customer accounts, supporting operational/accounting obligations, resolving disputes, detecting fraud, and complying with legal requirements. Retention periods may vary depending on the nature of the information and applicable legal obligations.

Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect Personal Information from unauthorized access, disclosure, alteration, misuse, or destruction. These safeguards include encryption technologies, access controls, fraud monitoring tools, tokenized payment processing, and security logging. Despite these measures, no method of electronic processing is completely secure, and we cannot guarantee absolute security.

Your Privacy Rights and Choices

Depending on your jurisdiction of residence (including certain U.S. states and Canadian provinces), you may have rights regarding your Personal Information, including the right to:

  • Request access to Personal Information we maintain about you.
  • Request correction of inaccurate Personal Information.
  • Request deletion of certain Personal Information (or deletion of your account).
  • Opt out of certain marketing communications and data "sharing" for targeted advertising.
  • Request information regarding our data practices.

To submit a privacy-related request, please contact us using the information provided below. We may take reasonable steps to verify your identity before responding to your request.

California Privacy Notice

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

  • The right to know the categories and purposes of Personal Information collected.
  • The right to request deletion of Personal Information, subject to applicable exceptions.
  • The right to request correction of inaccurate Personal Information.
  • The right to opt out of the sale or "sharing" of your Personal Information for cross-context behavioral advertising. You can exercise this right by clicking the "Do Not Sell or Share My Personal Information" link on our website or by broadcasting a Global Privacy Control (GPC) signal.
  • The right to non-discrimination for exercising applicable privacy rights.

California residents may exercise applicable rights by contacting us using the information below.

Children’s Privacy

Our Services are intended for individuals who are at least 18 years of age. We do not knowingly collect Personal Information from individuals under the age of 18. If we become aware that Personal Information has been collected from an individual under 18 without appropriate authorization, we will take reasonable steps to delete such information.

Third-Party Websites and Services

Our Services may contain links to third-party websites, applications, or services that are not operated or controlled by Seafood City. This Privacy Policy does not apply to third-party services, and we are not responsible for their privacy practices or content. We encourage users to review the privacy policies of third-party services before providing Personal Information.

International and Cross-Border Transfers

Personal Information may be processed, stored, or transferred in the United States, Canada, or other jurisdictions where our service providers or operational partners maintain facilities. By using our Services, you acknowledge that your information may be transferred across jurisdictions with different data protection laws than those in your place of residence.

Changes to this Privacy Policy

We may update or modify this Privacy Policy from time to time. Any changes will become effective upon posting the revised version on our website. Your continued use of the Services following the posting of updates constitutes your acknowledgment of the revised Privacy Policy.

Contact Us

If you have questions regarding this Privacy Policy or our privacy practices, or if you wish to submit a privacy-related request, please contact us at:

Seafood City Supermarket

Email: onlineshop@seafoodcity.com

Website: https://seafoodcity.online